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Întrebare		Răspuns
Brand awareness începe să înveți		the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. Brand awareness is the result of brand recognition.
Brand recognition începe să înveți		the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign
Marketing mix începe să înveți		a combination of factors that can be controlled by a company to influence consumers to purchase its products.
Product placement începe să înveți		a practice in which companies gain exposure for their products by paying for them to be featured in films and television programmes.
choosing to spend the same amount on advertising as one's competitors începe să înveți		comparative-parity method
setting a high price for a new product, to make maximum revenue before competing products appear on the market începe să înveți		market skimmin

the most important definitions