→ Unit 12 Glossary → Începe să înveți / Descarcă cartonașele MP3

Întrebare		Răspuns
to attract or interest sb przemawiać do kogoś / podobać się komuś începe să înveți		appeal to The design has to appeal to people of all ages.
wanting very much to achieve success in your career or to improve your social status and standard of living aspiracyjny începe să înveți		aspirational The advertising was clearly aimed at aspirational consumers.
speaking in a direct and clear way about sth unpleasant 1. brutalnie 2. nie owijając w bawełnę începe să înveți		brutally I have to be brutally honest with you: I don’t think it works.
to accept and believe that an idea or plan is good dać się przekonać do czegoś începe să înveți		buy into The whole team had completely bought into the changes.
products or parts of a business that always make a profit and that provide money for the rest of the business începe să înveți		cash cows Licensing software has always been a cash cow for us.
attracting attention; being noticed zwracający na siebie uwagę, rzucający się w oczy începe să înveți		conspicuous I’m definitely not a conspicuous consumer – I always buy the cheapest brands.
a description of the type of person who buys or is likely to buy a product or service profil konsumenta începe să înveți		consumer profile We have done some research in order to build up a consumer profile.
to be a characteristic that makes two things different wyróżniać începe să înveți		distinguish What distinguishes this brand from other similar brands?
treating sb unfairly in order to gain an advantage or to make money eksploatacyjny, wyzyskujący, wykorzystujący începe să înveți		exploitative Expecting staff to work weekends for no extra pay is just exploitative.
using words with a meaning that is not the literal (usual, basic) meaning, in order to create a particular mental picture w przenośni începe să înveți		figuratively She was, figuratively speaking, holding a gun to his head.
to create or produce a desire or need for sth începe să înveți		generate a demand for The ad campaign has generated a lot of demand for our new product.
a person who is an expert on a particular subject and advises others începe să înveți		guru He’s a well-known management guru.
to hope or try to get sth domagać się, żądać czegoś începe să înveți		hold out for She hasn’t agreed to the deal yet because she is holding out for a pay rise.
being discussed, planned, or prepared 1. szykować się (np. zmiany) 2. być w przygotowaniu (np. produkt) începe să înveți		in the pipeline Plans are in the pipeline for a move to new offices.
using words with their most usual, basic meaning so that you mean exactly what you say dosłownie începe să înveți		literally Sales have literally doubled.
to do as well as or be as good as sth żyć zgodnie z czymś, spełniać oczekiwania începe să înveți		live up to He has lived up to his image as one of the world’s most successful men.
the policy of trying to gain a larger share of a market, for example by changing the price of a product or advertising more, rather than changing the product itself începe să înveți		market penetration We are pricing the product for market penetration.
caring more about money and possessions than anything else materialistyczny începe să înveți		materialistic Young people today are so materialistic.
making people feel that they want to do sth, especially sth that involves hard work and effort motywacyjny începe să înveți		motivational Ana is a fantastic motivational speaker.
feel confused, upset, or worried, so that you do not know what to do zmieszany, zbity z tropu, speszony începe să înveți		be phased by She didn’t seem to be at all phased by his criticisms.
to notice sth so you can react to it zauważyć coś, zwrócić na coś uwagę începe să înveți		pick up on Didn’t you pick up on the angry tone of his email?
to take advantage of sb’s feelings wykorzystywać coś, grać na czymś (np. na uczuciach) începe să înveți		play on Advertising often plays on people’s fears.
to help to develop and encourage the buying and use of something începe să înveți		promote the consumption of Advertisers will not be allowed to promote the consumption of unhealthy foods to children.
to communicate a message or idea successfully începe să înveți		put across We need to put our views across to the public.
something useful or valuable that is hard to get începe să înveți		rare commodity I’ve discovered that honesty can be a rare commodity in business.
to change sth slightly poprawić przystosować începe să înveți		readjust You may have to readjust your goals according to changed circumstances.
to make a relationship between two things stronger începe să înveți		reinforce an association between These images reinforce the association between wealth and happiness.
to make people start to feel worried or suspicious începe să înveți		ring alarm bells The drop in house prices will ring alarm bells in some quarters.
people or companies that are involved in a particular organization, project, system, etc., especially because they have invested money in it începe să înveți		stakeholders All our employees are stakeholders in the company.
a feeling of being worried or not confident about your social or professional position in relation to others începe să înveți		status-anxiety He clearly suffered from status-anxiety.
to make or adapt sth specially for a particular purpose or person începe să înveți		tailor towards a need Training programmes are tailored towards the needs of specific groups.
to be made to believe sth that is not true dać się zwieść, dać się nabrać începe să înveți		be taken in by Don’t be taken in by exaggerated claims about a product’s effectiveness.
to use or take advantage of something such as a feeling that already exists începe să înveți		tap into The movie tapped into powerful fears about climate change.
to be likely to do sth or to happen in a particular way because this is what often or usually happens începe să înveți		tend to You will find that younger people tend to buy brighter colours.
something that is completely different from something else because it is at the opposite end of a range of possibilities, qualities, etc. începe să înveți		the other end of the spectrum Our company is at the other end of the spectrum to Microsoft in terms of size.
a strong desire to do sth începe să înveți		urge We all have an urge to be accepted by others.
unique selling point: a feature of a product or service that makes it different from other similar products or services începe să înveți		USP The unit’s USP is its small, portable size.

Unit 12 glossary

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