5. 2 ADVERTISING COLLOCATIONS

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Complete the collocations with nouns from the box.
începe să înveți
a price a market a product
launch advertise
începe să înveți
a product
set raise
începe să înveți
a price
break into enter
începe să înveți
a market
Add the verbs from the box
începe să înveți
to the word webs
increase, reduce
To lower the price of: The store has drastically reduced winter coats.
începe să înveți
a price
promote, endorse
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place
începe să înveți
a product
Recommend (a product) in an advertisement: ‘he earns more money endorsing sports clothes than playing football’
dominate, see a gap in
Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings.
începe să înveți
a market
a product or service that does not exist, so that there is an opportunity to develop that product or service and sell it
Complete questions 1-12 with a word from the box
începe să înveți
commercials; pop-ups; brand; campaigns; logos; influence; slogans; cold calls; advertise; makes; jingle; trailer
Are there too many TV (1) in programme breaks?
începe să înveți
Are there too many TV commercials in programme breaks?
"Just do it!" and "The world's local bank" are memorable (2). What others do you know?
începe să înveți
"Just do it!" and "The world's local bank" are memorable slogans. What others do you know?
What are the most popular (3) of car in your country? What's your favourite?
începe să înveți
What are the most popular makes of car in your country? What's your favourite?
Which is the most popular sports equipment (4) in your country?
începe să înveți
Which is the most popular sports equipment brands in your country?
Do you think that a (5) for a film accurately shows what the film is like?
începe să înveți
Do you think that a trailer for a film accurately shows what the film is like?
What does an image of an apple with a bite taken out of it mean to you? What other (6) do you know?
începe să înveți
What does an image of an apple with a bite taken out of it mean to you? What other logos do you know?
What type of advertisement would (7) you try a new food or drink product?
începe să înveți
What type of advertisement would influence you try a new food or drink product?
Do you ever find yourself singing a particular (8) for a product or a radio station?
începe să înveți
Do you ever find yourself singing a particular jingle for a product or a radio station?
Can you recall any particularly successful advertising (9)?
începe să înveți
Can you recall any particularly successful advertising campaigns?
If you wanted to sell a product, where would you (10)?
începe să înveți
If you wanted to sell a product, where would you advertise?
How do you feel about website (11)? Do they work?
începe să înveți
How do you feel about website pop-ups? Do they work?
What do you say when someone (12) you in the evenings?
începe să înveți
What do you say when someone cold calls you in the evenings?

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